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Rare gets new logo

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In a post on their website, Rare have revealed a new logo and branding . The company are marking their 25th year in the video games industry with a brand new identity. Their website is expected to receive a makeover to accommodate the new look, apparently within the next few weeks.

Rare's Head of Studio, Mark Betteridge said, "Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace. With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"

Here are some examples of the new branding




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